Trump, It's the Men Stupid!?

The Great March Implosion: Trump Fav Scores and Everything Else

Washington, DC — Over the last week, Trump’s numbers across the board have tanked: fav scores, likability, primary vote share, general election vote share, etc. This implosion has been attributed (and rightly so) to Trump’s consistent and relentless slights against women. No need to cite the events as the list is very long.

So it's women that are driving these numbers, right? Wrong!

  • Most would expect women to be driving this trend. But this is actually not the case: Women already don't like Trump (only 33% average fav scores).
  • Instead, the trend is really being driven by Men — about a 15-point drop in fav scores over the last five days!

Why?

  • The answer is very simple. One must be "presidential" to be President: bashing women won't get you there.
  • At this stage of the game, Trump is a negative fact generator to this oh so important proof point.

The full report is available for download.

For more information on this news release please contact:

Clifford Young
President, U.S.
Ipsos Public Affairs
202.420.2016
[email protected]

Julia Clark
Senior Vice President, U.S.
Ipsos Public Affairs
312.526.4919
[email protected]

Chris Jackson
Vice President, U.S.
Ipsos Public Affairs
202.420.2011
[email protected]

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

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