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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Is Outdoor Cooking America's Favorite Pastime?
Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.
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Competition Analysis and Identifying the Switchable Consumers
Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.
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Ipsos Global @dvisory: The Economic Pulse of the World (June 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Talent Development and Excellence a Chief Priority for Ipsos
Gary Bennewies to Oversee Ipsos' Global HR Function as Chief Talent Officer
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Most Workers are Satisfied with Their Job but Not Their Salary
Eight in ten (85%) of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs' Omnibus Division uncovered.