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Why value proposition testing can spark fan loyalty
If they want fans of their own, brands need to start with their value proposition, says Ipsos’ Aron Galonsky. Here’s how testing and refining your core message can unlock lasting customer loyalty.
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How superfan expectations are reshaping brand-fan relationships
Taylor Swift’s Eras Tour affected everything from local economies to regional politics — but it also stands to influence the future of fandom. Journalist and Swiftie Kelsey Barnes gives a crash source in fandom and why today’s artist-fan connections will mean more than merch.
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Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
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[WEBINAR] Military Veteran Family Research Panel Launch & Discussion
Join us to hear more about why tapping into the military veteran household-serving ecosystem enables public service professionals with deeper insights into how to service this community.
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[WEBINAR] What the Future: Fandom
Join Editor Matt Carmichael as he guides attendees through our expert interviews and fresh data on the shifting attitudes and expectations of fans across demographics.
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Most Americans report higher electricity, gas bills compared to a year ago
Four in five feel powerless to control their electricity or gas bills, while most do not understand what drives utility costs
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April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
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Ipsos Op-Ed: Testing the Limits: Why Trump Pulled Back on Tariffs
Here's why Trump may have pulled back on tariffs
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America’s global reputation takes a hit
Five charts showing how global attitudes of America’s role in world have shifted
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America’s reputation drops across the world
The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months.