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Refreshing Research on Brand Performance

An Ipsos ASI Brand*Graph 360 Case Study

Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

Driving for Winning Results

Talking to America Part IV: Race and Age as Vote Determinants

29% Worry about McCain's Potential Judgment and Stability as President 72% Say America is Ready for a Black President

Talking to America Part III: Americans Choose McCain (50%) over Obama (40%) to Keep America Strong in the World

Talking to America Part II: Three Quarters (74%) of Adults Say That They are Very Determined to Cast Their Vote on Election Day

Talking to America - Part 1: In the Eyes of Americans, Obama Leads McCain in the Ability to Manage the Economy (48% to 35%), Seen as the Most Influential Voting Issue

Two in Three Working Americans (65%) Are Happy With Their Job

Six In Ten (57%) Say The Economy Is The Most Important Issue Facing The Country Today

While Nine In Ten American Homeowners (91%) Agree That It's Important To Reduce Their Environmental Impact, Nearly All (98%) Agree That It's Important To Reduce Energy Use In Their Homes To Save Money