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Ipsos Ideas: Vioxx Recall Hurt American's Confidence In FDA, Not Prescription Drugs

Consumers Understand Trade-Offs Between Drug Benefit And Risks, According To Ipsos survey

AP/Ipsos Poll: Many Older Americans Choosing To Work After Retirement

AP/Ipsos Poll: Majority Of Americans Would Allow Display Of Ten Commandments In Government Buildings

AP/Ipsos Poll: Most Oppose Bush On Social Security, But Think Their Own Retirement Is Secure

Using the Opportunity Score to Choose Winning Concepts

Living Longer, Living Stronger

The Health Challenge of an Aging Population

Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications

How to Determine the Hidden Value of Your Customers

Red Versus Blue

The Great Divide?

Brand Stretch: The Path to Mega Branding