Ipsos Ideas: Vioxx Recall Hurt American's Confidence In FDA, Not Prescription Drugs
The findings of an Associated Press and Ipsos Public Affairs poll suggest that consumers acknowledge the inherent risks in pharmaceutical drugs, but want the risks and benefits to be clearly communicated and effectively scrutinized by the agency approving the drugs that come to market, according to Fariba Zamaniyan, Vice President of Marketing and Business development for the Ipsos Health practice and a specialist in prescription drug purchase trends.
"Americans expect the FDA to do a better job of scrutinizing drugs before they come to market, and of communicating the risks,' said Zamaniyan, "but, ultimately, pharmaceutical manufacturers will have to respond quickly and address the public's safety concerns and information demands, or risk losing consumer confidence."
In her essay "Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications" Zamaniyan examines the new predicament for pharmaceutical manufacturers. "With greater consumer brand awareness comes increased sensitivity to shifts in public opinion, consumer confidence, and corporate credibility."
The essay appears in the latest issue of Ipsos Ideas, the newsletter published by the Ipsos Group, the fastest growing market research company in the U.S. Ipsos Ideas delivers the insights and ideas that Ipsos has gleaned from each of their research specialty practices: advertising, customer loyalty, marketing, public affairs, and forecasting, modeling, and consulting.
Zamaniyan also contributed the health article "Living Longer, Living Stronger: The Health Challenge of an Aging Population," which examines the challenges of new drugs, longer lives, and an aging population.
The complete text of both articles and previous health-related essays and white papers are available at www.ipsos-ideas.com or by electronic subscription.
For more information, please contact: Fariba Zamaniyan Vice President Ipsos Health 646.313.7657
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Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of e 605.6 million ($752.8 million U.S.).
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