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For Book Buyers, What's Old Is New Again
Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals
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Optimism Wanes After War In Iraq; Ipsos CASH Index Returns To Downward Trend Of Pre-War Period
Concerns About Personal Finances And The Future State Of Local Economies Drive Drop Throughout Month Of May
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Ipsos-Public Affairs/Cook Political Report Poll: One Month after the End of the War in Iraq, Americans are Significantly Less Confident About the Direction of the Country, Paticularly Among Voters Age 18-29
Presidential Approval, Presidential Reelection And Generic Congressional Vote Are All Down Significantly Since Highs Posted At The Conclusion Of The War In Iraq.
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DTC Ads for Prescription Drugs are Proving Their Worth
Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174
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Is Most Advertising a Waste of Money?
Leading Marketing Research Group Launches Global Newsletter of Insight and Opinion
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New Poll Questions Support For Canterbury Park Racino
Poll Shows That Minnesotans Are Concerned That Racino Will Hurt Rural Minnesota And Overly Benefit Canterbury Park
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Rise In Consumer Confidence Ends As Ipsos CASH Index Holds Steady
Concerns About The Current And Future State Of Local Economies And Personal Finances Combine To Stall Further Gains
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Ipsos-Public Affairs/Cook Political Report Poll: Republicans Begin To Lose Support Among Independents
Presidential Reelection And Generic Congressional Ballots Show Slight Declines As Republicans Begin To Lose Support Among Independents
Presidential Approval Dips Slightly For First Time Since War In Iraq Began; All Aspects Of Presidential Approval Are Apparently Down Except Foreign Affairs -
Ipsos CASH Index Gains For Record Third Time In A Row
As The Situation In Iraq Shifts From War To Reconstruction, Optimism About Local Economies Continues To Grow; Even The Partisan Gap In Consumer Confidence Is Narrowing