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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
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COVID-19, racial inequality among top political issues for Americans
Latest Newsy/Ipsos poll shows Americans split on whether to remove slaveholder statues from public spaces, but vast majority want Trump to wear a mask in public
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America’s hidden common ground on police reform and racism in the United States
Public Agenda/USA Today/Ipsos Hidden Common Ground survey finds that most Americans want to see changes to policing
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Americans increasingly cautious as coronavirus cases surge
New ABC News/Ipsos poll data finds most Americans are wearing face masks when leaving the home
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U.S. consumer confidence reflects national uncertainty
Americans can’t decide which way the economy is headed
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Mental health experiences differ across race, gender and age
Non-whites, women and younger generations more likely to report thinking about mental health often
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While American public supports police reform, reckoning with Confederate past is more complicated
New ABC News/Ipsos poll shows that while most support banning chokeholds, opinions on renaming bases is mixed
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Gains in U.S. consumer confidence prove to be fleeting
The drop-off in optimism coincides with the resurgence of new coronavirus cases in at least 20 states.
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Americans’ concerns about COVID-19 continue to decline
New ABC News-Ipsos poll shows Americans more willing to resume activities than they were a month ago