Insights Hub

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  Society Survey

  The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more

  Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals

  09.08.26
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  Society Publication

  Modern Milestones: Why it's critical to think in life stages

  What matters more in understanding people: when they were born, or where they are in life?

  09.08.26
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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  09.08.26
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  Polling Survey

  Why Americans are so pessimistic about the cost of living

  Five charts on what's behind the country’s sour mood on the cost of living

  09.04.26
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  Insights Publication

  Ipsos Top Topics

  Ipsos has deep knowledge on the issues driving America and the world. Here's our latest and best research on the topics you need to know about, along with solutions for brands and policymakers, collected in one place.

  09.02.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  Global Affairs: Key insights, data and solutions

  Here’s Ipsos' best and freshest data and actionable intelligence on global issues for business leaders, policymakers and insights professionals

  09.02.26
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  Society Survey

  Food and beverage: Essential data and insights

  From our love of protein and caffeine to the growing concern about additives and unsafe chemicals, the food and beverage space is evolving rapidly. Here’s what you need to know.

  09.02.26
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  Consumer Behavior Survey

  Americans are very aware of higher gas prices (and almost everything else)

  The number of Americans who think gas prices are going up has doubled in the past six months: 79% now say gas prices have gone up since this time last year, according to the Ipsos Consumer Tracker.

  09.02.26
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  Consumers Events replay

  [WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More

  Listen in as Ipsos experts take you through a new life stage model for understanding the consumer journey.

  09.01.26
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  Society Publication

  How Americans get ahead is different today. Ipsos helps brands navigate the nuances

  Americans want what they’ve always wanted. What’s changed is how they get there — and that changes the playbook for American brands.

  09.01.26
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  Polling Survey

  Facing trade dispute, majority of Americans want the U.S. to make tradeoffs with Canada

  New Ipsos poll also finds that a majority oppose Lake America executive order

  09.01.26