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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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OTT 2024 (Today’s Dynamic Media Landscape)
Join your friends from Ipsos at this year’s event to hear the latest data and discussions of the data’s implications from leading media and measurement experts.
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September 2024: Consumer confidence largely up Latin American countries
Ipsos’ Global Consumer Confidence Index (based on all 29 countries surveyed) currently reads at 49.1, up an insignificant 0.4 point since August.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Rare Diseases: A Diagnostic Odyssey
Unravelling the Complexities of Rare Diseases: A Market Research Perspective
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Securing the border is seen as the top immigration priority
New Scripps News/Ipsos poll also finds that a majority support both a path to citizenship for dreamers and mass deportation, underscoring the deep partisan divides on how to best handle the issue
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Mental Health seen as the biggest Health issue
According to the 2024 Ipsos Health Service Report, 44% across 31 countries rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges
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Half of Americans never think they'll get COVID again
Half of Americans (49%) believe they'll never get COVID again, according to new polling from the Ipsos Consumer Tracker
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United In Individuality: Insights to Activate
Americans are overwhelmed. But then again, so are most global citizens, including a majority in 44 out of 50 markets around the world.