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February 2024 Reuters/Ipsos Core Political
Findings of the February 2024 Reuters/Ipsos Core Political
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Majority of Americans oppose Alabama Supreme Court ruling around IVF
New Axios/Ipsos poll shows fewer than half are familiar with the ruling, but those who are aware stand in strong opposition
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American voters are unhappy with the federal government’s energy policy
Most want to see an “all-of-the-above” approach when it comes to energy strategies
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MDVIP/Ipsos poll shows Americans are struggling with the healthcare system
Despite this, many Americans have a positive view of their personal doctors
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A question of gender
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.
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Half of Americans say they have been in a 10+ year age-gap relationship
New Ipsos poll finds that about seven in ten Americans rate sexual satisfaction and fun aspects higher in those relationships who have 10+ years of age difference
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Future Jobs to Be Done
Ipsos Strategy3’s Philip Ryan looks at the “jobs” that parents hire products to do — and how brands can meet their needs in the years to come.
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How climate anxiety is shaping people’s decisions to have kids
Academic and podcaster Jade Sasser discusses the moral and philosophical challenges parents face in a world where “once-in-a-lifetime” environmental disasters are increasingly ordinary.
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Why brands should support modern parents against old biases
Gender equality has come a long way — but when it comes to parenting, there’s more to be done, according to Ipsos data. Ipsos’ Melissa Dunne explains how employers can improve employee policies to align with their ESG values.
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.