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Ipsos Insight And AstraZeneca Awarded Best Of Research Excellence Series At PBIRG 2006 Annual General Meeting
The Case Study "Quantifying The Emotional Drivers of Physician Brand Choice" Selected To Receive Prestigious Award By Pharmaceutical Company And Supplier Agency Conference Delegates
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Luxury and Advertising
Distancing luxury brand advertising from mass-premium brands by cultivating the emotional and the sensual.
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More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices
While New Ways Of Accessing Digital Media Are Intriguing To Some Members Of The Online Public, Most Prefer To Wait And See
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Ipsos ASI Announces Regional Management Team
Advertising Research Specialist Appoints New Senior Leaders
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What's in a Question: The Art and Science of Market Research
Ipsos Examines the New Era of Data Collection Capabilities, Methodologies, and Understanding
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In-Home Digital Convergence: Reality TV, Or Not Ready For Prime Time?
New Ipsos Data On The `Digital Den' Highlights Barriers To Market Development And Provides An Estimate Of Next-Year Market Potential