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Trust as the Ultimate Wireframe: UX in the AI Age
Here’s how UX researchers can navigate the central tension of AI: the promise of speed vs. the peril of losing user trust.
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Americans care about oral health, but miss connection to whole body health
A P&G and American Academy of Family Physicians survey explores American dental habits and Americans' understanding of the connection between dental health and full body health.
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Turn Behavior into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth
Here's why behavioral measurement is the new competitive advantage for brands.
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Two in three Americans say U.S. democracy is in danger of failing
Findings of a new Reuters/Ipsos poll conducted June 12-15
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Concept Testing with Digital Twins
By using AI-powered virtual consumers, digital twin models provide accurate predictions of product acceptance in mere hours, not weeks, allowing for the instant mass screening of product ideas.
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Where Republicans and Democrats stand on AI data centers
Five charts exploring how Republicans and Democrats feel about AI data centers and what that might mean for the road ahead
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Majority say volunteering is important, but few volunteer as much as they would like to
Findings of an Ipsos poll conducted between April 21-22, 2026, on behalf of Rapid Relief Team
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June 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines For The Third Time In Four Months
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The World Cup Sustainability Debate Is No Longer About Carbon - It’s about Access
What the 2026 World Cup Reveals About Making Sustainability Work for People
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From Weight Lost to Life Gained
Our qualitative research with patients who have experienced significant weight loss reveals critical gaps in care that represent both challenges and opportunities for healthcare stakeholders.