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Moving Past the Tweak to Uncover the Optimal
Faced with expedited timelines and tightened budgets, many marketers feel compelled to attack varied objectives with smaller scaled product tests that answer individual questions — but these often fail to address the bigger picture.
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Of 23 Countries Surveyed, Majority (65%) in 20 Countries Support Legal Recognition of Same-Sex Unions
Global study finds 47% of respondents believe that "same-sex couples should be allowed to marry legally" while another 18% believe that "same-sex couples should be allowed to obtain some kind of legal recognition, but not to marry"
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Ipsos Global @dvisory: The Economic Pulse of the World (May 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Summertime Means Vacation Time
With summer around the corner, we asked Americans about their vacation plans for 2015 in our latest Ipsos Omnibus survey.
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Public Perspectives: Tracking Healthcare on the National and Global Issue Agenda
Canadians rank healthcare (41%) as the top national issue, followed by unemployment and jobs (36%) and taxes (30%).