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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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Ipsos Loyalty Executive Wins Outstanding Paper of the Year Award
Timothy Keiningham Receives Prestigious Accolade from the Journal of Service Management
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