Brands

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

Asia Pacific at an Inflection Point, Ipsos Data Reveals About Confidence and Influence Amid the Iran Conflict

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

Winning the battle for memorable attention in advertising.

How Small Brands Can Leverage Equity to Challenge Leaders.

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

Combining human empathy and artificial intelligence for brand growth

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.