Brands

Winning the battle for memorable attention in advertising.

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

Combining human empathy and artificial intelligence for brand growth

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

How to build brand success across generations with the power of empathy