Brands

From Dashboards to Decisions: Introducing MyBVC AI
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
From Noise to Noteworthy: Winning the battle for memorable attention in advertising
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
The Excess Factor - Ipsos
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
IpsosViews: Humanizing AI Part 3- Seeing the Unseen
Artificial Intelligence (AI) Publication

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.
From Pixels to People
Artificial Intelligence (AI) Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth
Ipsos Update – October 2025
Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update – August 2025
Society Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Discover Ipsos PersonaBot
Artificial Intelligence (AI) Publication

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
Conflicting Global Perceptions around AI present Mixed Signals for Brands
Artificial Intelligence (AI) Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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