Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos
Tet is Vietnam’s defining season of reunion, remembrance, and renewal. Move beyond what sold where. Be where decisions happen. The latest Ipsos study uncovers Vietnamese consumer sentiment and behaviors for Tet 2026, and plan Tet 2027 with confidence and clarity.
We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.
In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days?
