Ipsos was named as the No. 1 Most Innovative Supplier in the 2023 GRIT Business & Innovation Report, Greenbook’s annual ranking of the world’s most influential insights and analytics providers.
Widely regarded as a benchmark for excellence in insights and analytics, the GRIT Top 50 Most Innovative Suppliers list is derived from a global survey of insights professionals, clients, and suppliers.
That Ipsos took the top spot – ranking with a substantially higher number of mentions as “Most Innovative” against 49 other finalists in a total field of 1,380 companies – is a testament to its industrywide reputation for cutting-edge and client-centric insights and analytics solutions and expertise.
As stated in the 2023 GRIT Business & Innovation Report: “Unsurprisingly, industry giants [like] Ipsos […] continue to hold the largest share of brand awareness related to innovation. With their reach, resources, and reputations they continue to be the ones to beat in terms of mind share in the industry.”
“[These] firms have continually rolled out new products and services that support their brand perception as innovative, demonstrating that although awareness is a factor in the rankings, it must also be backed up with substance.”