Ipsos Update – December 2023

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

This month’s Ipsos Update has a global theme running through it with our featured articles. We explore the perceptions of experts and citizens on what they think are the biggest risks facing the world today, as well as another study conducted among 23,000 people looking at global threats.

We also measure the ‘brand image’ of 60 nations in the long running Nation Brands Index – for the first time in its history, the US and Germany are not #1. Elsewhere, Ipsos’ study conducted on behalf of UNESCO examines disinformation and hate speech across 16 countries facing general elections in 2024.


In this edition:

AXA Future Risks Report

The 10th edition of the AXA Future Risks Report finds both risk experts and the public, in all regions of the world, putting climate change top. Cyber security and geopolitical instability risks follow.
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Halifax International Security Forum-Ipsos Threat Index

The 15th anniversary of the Halifax International Security Forum finds natural disasters to be the fastest growing threat among global citizens.
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Conversations with AI Part III

Rather than being a lone creator or tool, generative AI should be viewed as a member of the team, able to contribute to the whole process of ideation workshops.
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Nation Brands Index 2023

The Anholt-Ipsos Nation Brands Index (NBI) measures global perceptions of 60 nations against six aspects of the nation’s ‘brand image’: exports, governance, culture, people, tourism, and immigration & investment.
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What Worries the World?

While rising prices is still the biggest issue globally, we also see an uptick in worry around terrorism and military conflict between nations since the Israel-Hamas war began.
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Mapping Out Demand Spaces by Context

Demand space analysis is a valuable tool for examining context and gaining insights, clarity and direction for growth, and can be applied to a wide range of products and services.
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Ipsos Global Trends

Political instability, climate change, war… the polycrisis grinds on. With the ongoing global turmoil, our special update finds people starting to focus inwardly on themselves.
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Disinformation & Hate Speech

This study, conducted by Ipsos on behalf of UNESCO, examines people’s perceptions when it comes to disinformation and hate speech across 16 countries facing elections in 2024.
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Also find a spotlight on the KEYS webinar looking at what happened to the ‘new normal’, UK experts debate responsible AI and the latest Brand Talk podcast episode.