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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Asia Pacific open to digital and reform transformation
Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?
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Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product. What do global, and especially Vietnamese, citizens think and feel?
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
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Ipsos Update – August 2024
Sports, holidays, AI … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.