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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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Consumer confidence down across Europe in September 2023
Sentiment declines significantly in Germany, Spain, and Italy.
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[Exclusive Event] IMAGINE Better Faster Smarter Innovation
Step out of your comfort zone and immerse yourself in a world of innovative possibilities at our exclusive event. Experience the transformative power of "out of the box" thinking as we showcase Ipsos's best-in-class Innovation solutions: Ipsos.Digital, InnoTest, and InnoPrice.
Join us and our honored guests to IMAGINE BETTER, FASTER, SMARTER INNOVATION -
What worries the world - August 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
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89% of Vietnamese think globalisation is 'good for my country'
Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
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91% of Vietnamese feel it is possible for a brand to support good causes and make money at the same time
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.