Artificial Intelligence (AI)

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

Humanizing AI, part four: How synthetic data accelerates innovation.

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Global mental health continues to decline despite rising awareness

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.