Artificial Intelligence (AI)

The platform offers global marketers data on campaign memory and brand influence across six key markets.

Artificial Intelligence becomes experts’ top concern, ahead of climate change, according to the 2026 AXA Future Risks report, "The Intergenerational Moment", published in partnership with Ipsos bva.

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

How artificial intelligence is reshaping the purchase journey.

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Practical considerations for synthetic data in healthcare market research.