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Demographic change

Ipsos Generations Report 2024
Generations Survey

Ipsos Generations Report 2024: Are we prepared for population decline?

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults.
Keys | Webinar | Ipsos | We need to talk about change
Consumer Behaviour Webinar

KEYS - We need to talk about change

Join us for a new KEYS Webinar on July 7
Understanding Society: Putting People in the Picture | Ipsos
Environment Publication

Understanding Society: Putting People in the Picture

As sustainable development becomes ever more embedded in government and corporate practice, the world of research has increasingly shifted its thinking to economic, social and environmental impacts.