Consumer Behaviour

Tet is Vietnam’s defining season of reunion, remembrance, and renewal. Move beyond what sold where. Be where decisions happen. The latest Ipsos study uncovers Vietnamese consumer sentiment and behaviors for Tet 2026, and plan Tet 2027 with confidence and clarity.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?

AFFLUENT PULSE is a comprehensive and robust source of insights into the Affluent population in Vietnam.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults.

How DIY surveys are delivering faster, more cost-effective consumer insights.

Join us on 17th November for a new KEYS webinar

The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.

Join us for a new KEYS webinar on September 22