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Consumer Behaviour

Consumer Behaviour

Environmental, Social and Governance (ESG) Survey

Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

15.12.25

Artificial Intelligence (AI) Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

19.06.25

Ipsos Global Trends 2024 _ Understanding Asia

Global Trends Publication

Asia Pacific open to digital and reform transformation

Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?

11.11.24

Consumer Behaviour Survey

Ipsos Affluent Pulse 2024

AFFLUENT PULSE is a comprehensive and robust source of insights into the Affluent population in Vietnam.

03.06.24

Generations Survey

Ipsos Generations Report 2024: Are we prepared for population decline?

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults.

03.05.24