Innovation

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. With the latest advancements of generative AI and synthetic data, brands are experiencing an explosion of opportunities to transform their research process.

Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. Join our exclusive in-person event to explore how generative AI, analytical AI, and synthetic data can be harnessed with deep human insight to build stronger consumer connections and ignite business growth.

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Humanizing AI: Part 2

Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor

In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.

How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.