Millennials

Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans. In 2018, summer holiday plans are consolidating in all countries with a stable budget in Europe and the United States while increasing in Brazil. Millennials are disrupting traditional practices giving new strength to alternative lodging and online reviews. Social media are becoming a holidays must-have for Asia, the United States and Brazil while Europeans disconnect more easily.

How Millennials of Asia will shape tomorrow's payments landscape.

According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.

What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.

When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.