Qualitative

Ipsos AI event in Vietnam_2025
Artificial Intelligence (AI) News

Ipsos Event_Unlocking GROWTH with AI - Beyond the Hype

Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. With the latest advancements of generative AI and synthetic data, brands are experiencing an explosion of opportunities to transform their research process.
Ipsos | Artificial Intelligence (AI) | Market Research | Technology
Artificial Intelligence (AI) Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
Ipsos | Whitepaper | Communities | Qualitative research
Consumers Publication

Driving authentic engagement in large online communities

Enabling qualitative insights at scale
Ipsos Mobile App
Data Collection Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
Communities
Communities Publication

Communities

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.