Consumers

Expectations and Jobs sub-indices both increase significantly in the January 2026 release of the Ipsos Global Consumer Confidence Index.

How Small Brands Can Leverage Equity to Challenge Leaders.

How to build brand success across generations with the power of empathy

Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.

Shaping brands through contextual insights

How to drive behaviour change.

People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.

How DIY surveys are delivering faster, more cost-effective consumer insights.

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.