Consumers

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

Asia Pacific at an Inflection Point, Ipsos Data Reveals About Confidence and Influence Amid the Iran Conflict

As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.

Expectations and Jobs sub-indices both increase significantly in the January 2026 release of the Ipsos Global Consumer Confidence Index.

How Small Brands Can Leverage Equity to Challenge Leaders.

How to build brand success across generations with the power of empathy

Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.

Shaping brands through contextual insights

How to drive behaviour change.