Segmentation

Ipsos Views: Avoiding the Activist Trap in ESG Marketing
Environmental, Social and Governance (ESG) Publication

Avoiding the Activist Trap in ESG Marketing

Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
Expect the Unexpected: The Strategic Power of Segmentation | Ipsos
Segmentation Ipsos Voices

Expect the Unexpected

The Strategic Power of Segmentation.
Ipsos POV Personas in the Age of AI
Artificial Intelligence (AI) Publication

Personas in the Age of AI

Promises and limitations.
Ipsos AI event in Vietnam_2025
Artificial Intelligence (AI) News

Ipsos Event_Unlocking GROWTH with AI - Beyond the Hype

Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. With the latest advancements of generative AI and synthetic data, brands are experiencing an explosion of opportunities to transform their research process.
Discover Ipsos PersonaBot
Artificial Intelligence (AI) Publication

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
Ipsos Bringing Healthcare Segmentations to Life
Healthcare Publication

Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona

Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.
Ipsos PersonaBot
Artificial Intelligence (AI) Survey

Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
Identifying Opportunities Within Asean’s Universal Healthcare Programmes
Healthcare Publication

Identifying Opportunities Within Asean’s Universal Healthcare Programmes

The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.