Society

Ipsos' International Women's Day survey finds some men and women not seeing eye to eye on gender equality issues.

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

At the next episode of our KEYS webinar, the Ipsos Global Trends team will be launching the findings of our latest report. This 9th edition explores how the trends that will shape the future are evolving, as the uneasy decade continues.

70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

How our changing world is impacting our cells, and what it means for all of us.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets (including Vietnam), 74% of the world's population and 90% of the world's Gross Domestic Product.