Society

AI in Vietnam: High Excitement and Trust Amidst Technological Advancements

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults.

Earth, plastics, society … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

How listening to voices from the fringes can unveil opportunities for growth.

The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.

Dive into the vibrant world of Vietnamese home meals where tradition meets modernity, and cultural values shape dining experiences.

Ipsos looks at the data behind the headlines of 2023.

Understanding the most pressing concerns affecting consumers across the region

Strategy3, Ipsos’ marketing, innovation and strategy consulting company, has been recognized by Forbes as one of the World’s Best Management Consulting Firms for the second consecutive year.