Technology


Global Trends Survey

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product. What do global, and especially Vietnamese, citizens think and feel?

Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.

AI in Vietnam 2024

AI in Vietnam: High Excitement and Trust Amidst Technological Advancements
Market Research Publication

Understanding Asia - End of the Year Review

Ipsos looks at the data behind the headlines of 2023.

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Global predictions for 2023

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
Metaverse Publication

Welcome to the Metaverse

What it is now, what it will become and how you can be a part of it