As property prices soar and rents climb, South Africans are caught between their dreams of home ownership and the harsh realities of an increasingly expensive housing market. A new Ipsos Housing Monitor, which surveyed adults across 30 countries, reveals that while 9 out of 10 online South Africans believe everyone has a right to own their own home, nearly half are struggling to keep up with housing costs.
As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans are leading the way in matters of the heart, ranking among the world's most romantically content. The survey, which covered 30 countries, shows South Africa as a nation where love flourishes, with its citizens reporting high satisfaction across various aspects of their romantic lives, often surpassing global averages.
As South Africans embrace the spirit of 'New Year, New Me' and embarking on their New Year's resolutions, often centred around health and wellness, the Ipsos Global Trends study reveals that South Africans, along with their African counterparts, are already ahead of the global curve in health consciousness and proactive self-care.
As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.
On Friday, October 11, 2024, South Africa's Government of National Unity (GNU) - consisting of very diverse political parties - will mark its 100th day in office. Recent monthly online surveys conducted by Ipsos shed light on the country's evolving political landscape and offer a glimmer of hope for the nation's future. As South Africa adapts to this unprecedented post-election era, the survey results reveal encouraging signs stemming from the GNU's formation.
AI allows for accelerated product development cycles.
Human insight remains indispensable.
Vital to ensure market insights are both accurate and culturally attuned.
Currently, over a third (35%) of registered South African voters feel that no political party fully aligns with their views and opinions. This sentiment poses a significant challenge for voters as they grapple with their party choices in the upcoming national and provincial elections.
Looking at possible turnout scenarios, a lower voter turnout is definitely to the benefit of the ANC, as reported in previous Ipsos press releases about this topic. In fact, turnout will probably be the key variable in the election on 29 May 2024.
Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness
As South Africa approaches the 2024 national and provincial elections, the nation finds itself at a crossroads. With voter discontent on the rise, shifting political alliances, and the historic inclusion of independent candidates, the uncertainty and desire for change that define the current landscape harken back to the pivotal 1994 elections, making this a crucial moment for South Africans to shape their country's future yet again.
Have you ever wondered about the role of creativity in advertising? If the answer is yes, you're not alone in your curiosity. Creativity is the elusive yet indispensable fuel that powers effective advertising.
