As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.
A new online and video-based study by market research specialist Ipsos has revealed that South Africa’s R50-Billion Stokvel sector made up of more than 800 000 Stokvel groups and 11-million members* is a vast network of dynamic ‘human banks’ in the South African economy.
In a world where consumer attitudes are always changing, truly understanding how people think is crucial for brands wanting to grow. Asking three basic questions can help organisations stay on track, connect with customers, and achieve lasting results.
New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
The year 2024 is notable for the large number of national elections planned worldwide. Seven out of the ten most populous countries will go to the polls during this year, namely Bangladesh, India, United States of America, Indonesia, Pakistan, Russia, and Mexico, with the result that almost half of the world’s inhabitants will have the opportunity to play a role in selecting the leadership of their countries going forward.
Abortion, an issue that sparks intense debate in many countries, gives rise to a diverse spectrum of viewpoints and emotions. Gaining insight into the ever-shifting terrain of abortion rights, attitudes, and trends illuminates societal views and the evolution of perspectives. Across 29 countries, a prevailing trend emerges: a majority supports the legalisation of abortion, at least in most cases.
Indications are that a record number of political parties will participate in next year’s National and Provincial elections. They will also for the first time be joined by independent candidates.
Stress is taking a toll on the workforce, with half of online South Africans confessing to having needed time off from work due to stress in the past year. This sentiment is echoed on a global scale, as nearly 4 in 10 people across 31 countries share a similar experience.
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
