Audi was once again the shining star brand in the annual Ipsos Passenger Car Product Survey with seven Gold awards. Next best in this survey, based on results collected in 2015, was Toyota on five Gold. Then followed Volkswagen, Mercedes Benz and Nissan (two Golds each) and Volvo (one Gold).
Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more.
Ipsos in South Africa again delivered a very close forecast on the final local election results. At its latest release of its poll findings (released Monday 1 August), Ipsos suggested that the ANC would garner 54% of the votes, the DA 26% and the EFF 8%.
Currently a third (33%) of registered voters agree (either "strongly agree" or "agree") with the statement "I will seriously consider not voting in the 2016 municipal elections because I am unhappy with service delivery".
In addition, less than half (44%) says "Overall, I trust government to deliver effective services to the public". These are two of the most interesting findings of the pre-election Pulse of the People™ study conducted by Ipsos in June and July this year.
Ipsos in South Africa is pleased to announce the appointment of its new Country Manager – Nick Coates, following the departure of previous County Manager, Ryan Gould.
With the Local Government Elections coming up on 3rd August, all political parties want to make the best of the remaining seven weeks to rally more support. With young people making up a good deal of new votes, it is valuable to know how they think and feel about politics, political parties, and local issues.
From 29 March 2016 to 11 May 2016, Ipsos conducted 3,786 face-to-face interviews in the homes and home languages of randomly chosen respondents, representative of South Africans 15 years and older. Of these 912 were in the 15 to 24 age group.
The owners of light commercial vehicles (LCVs) in South Africa are getting a very good deal in terms of their purchasing and servicing experience according to the results of the 2015 Ipsos customer satisfaction market research of the local automotive industry which were released recently.
The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.
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