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Sub-Saharan African Research

Research conducted in Sub-Saharan Africa

African Lions Event

African Lions: Charting the Rise of the Middle Class in Sub-Saharan Africa

Join our experts to find out the genuine story behind our Sub-Saharan middle class and discover exciting opportunities for your brand.

The African Lions event will outline the size and profile of the middle class as well as provide marketers with an in-depth understanding of living conditions, livelihood strategies, aspirations, media consumption, buying patterns, brand relationships and much, much more. You simply cannot afford to miss out on this landmark study.

Public opinion Publication

Africa Centre for Development Research and Evaluation

Ipsos has taken its dedication to development research and evaluation in Africa to the next level with the establishment of the Ipsos Africa Centre for Development Research and Evaluation
The initial slow spread of Covid-19 through Africa helped some countries to start preparing for the inevitable, but – a little more than a year into the pandemic – many Africans report a rather devastating effect on their lives and livelihoods.
Sub-Saharan African Research Survey

Africa Day: An African Perspective on Covid-19

The initial slow spread of Covid-19 through Africa helped some countries to start preparing for the inevitable, but – a little more than a year into the pandemic – many Africans report a rather devastating effect on their lives and livelihoods.
Brand Building in Africa: Demystifying the African Marketplace
Sub-Saharan African Research Publication

Brand Building in Africa: Demystifying the African Marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
Africa: Sure Bet or Shot in the Dark?
Sub-Saharan African Research Event

Africa: Sure Bet or Shot in the Dark?

Ipsos South Africa invites our clients to join us for a conversation with business leaders about Africa.
African Lions Event

African Lions Client Webinar

Celebrate Africa Month with
insights from African Lions


Sub-Saharan African Research Survey

Sub-Saharan middle class: R1.3 trillion per month and growing

The African Lions study has brought a market which represents R1.3 trillion per month to life and will make a huge contribution towards the understanding of the consumer landscape of our continent
African Lions Publication

Discover the African Lions Insight Cloud

Search like Google/Discover like Facebook/Trend like Twitter/ Recommend like Amazon/Store like Dropbox
Sub-Saharan African Research Survey

Ipsos and UCT Unilever Institute of Strategic Marketing partner to uncover the potential of the SSA middle class

The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.