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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

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Generational Marketing: Breaking free from stereotypes
Brands

Generational Marketing: Breaking free from stereotypes

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All content

  • Toyota continues to dominate SA vehicle quality survey

    Toyota has improved on its 2016 performance in the latest Ipsos Vehicle Quality Awards. The Ipsos Vehicle Quality Survey (VQS) was conducted throughout South Africa in 2017, involving survey feedback from 7 000 owners of vehicles from 16 brands. Toyota achieved 13 gold awards – seven for passenger cars and six for LCVs – from 16 categories. This compares to 9 gold awards won by Toyota in the 2016 survey so a marked improvement year on year.

  • Ipsos Update Publication

    Ipsos Update - October 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
  • Economic Pulse Publication

    Economic Pulse of the World - September 2018

    The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
  • Ipsos Update Publication

    Ipsos Update - September 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
  • Economic Pulse Publication

    Economic Pulse of the World - August 2018

    After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.
  • Polling Survey

    Vast majority of South Africans believe the lion breeding industry harms the country’s international reputation

    Economic contribution of the industry is tiny compared to the tourism industry, which lion breeding may undermine
  • Politics Survey

    South Africans rate Cyril Ramaphosa

    JOHANNESBURG –The first part of 2018 has been a bumpy ride for South African politics – as predicted by political analysts at the beginning of the year. The new president of the country has multiple issues to address; namely the poor performance of the Rand, the slow growth of the economy, policy uncertainty, political leaders following their own agendas, and other issues are complicating the political scene and progress in the country.
  • Volkswagen and Audi Brands continue to dominate customer care in South Africa

    The Volkswagen and Audi brands have again dominated the top positions in the latest automotive customer care survey conducted by Ipsos in South Africa. This research, based on interviews with more than 20 000 customers in 2017, covered both purchasing and servicing experiences.
  • South African vehicle owners continue to enjoy top class sales and servicing from Dealers

    Vehicle owners in South Africa continue to enjoy top class levels of customer service for both the buying and servicing experience they get from local franchised dealers together with relevant vehicle manufacturers or distributors. This is evident from the latest edition of an annual customer (experience?)  survey conducted by global research company, Ipsos, the third-largest global research company.
  • Ipsos Update Publication

    Ipsos Update - August 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
  • Economic Pulse Publication

    The Economic Pulse of the World - July 2018

    After holding steady for three consecutive months, the average global economic assessment of national economies surveyed in 28 countries is up one point this wave with 48% of global citizens rating their national economies as ‘good’.
  • Polling Survey

    Ipsos Response to "Pollsters, the DA has a surprise in store for you"

    Below Ipsos's response to "Pollsters the DA has a surprise in store for you", written by Jonathan Moakes and published in the Daily Maverick on 10 July 2018