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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

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Generational Marketing: Breaking free from stereotypes
Brands

Generational Marketing: Breaking free from stereotypes

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All content

  • Economy Survey

    Views on the South African economy: Hope or despair?

    South Africans concerned about service delivery, job creation and governement’s management of the economy, according to Ipsos’s Pulse of the People.
  • Public Health Survey

    Global study finds high levels of concern about ageing and paints a negative picture for later life.

    Globally, just one in three (33%) are looking forward to old age. There are some significant differences between countries, with some feeling much more positive about old age These are the findings of a recent global poll exploring attitudes and opinions towards old age. Since this survey is administered online, the South African views represented here are not of the population as a whole but of those with regular access to the Internet.
  • Market Research Publication

    Ipsos Update – February 2019

    February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
  • Economy Survey

    Global predictions for 2019

    • Global predictions for the world economy are less optimistic than in 2018
    • Many countries also expect public unrest in the coming year
    • After a hot 2018 most expect global temperatures to continue to rise

  • Election Survey

    Voter registration low amongst the youth

    The IEC’s focus on motivating young people in South Africa to register to vote in May this year Is very necessary, as only six in every ten (61%) between the ages of 18 and 24 are already registered to vote. This will be the first opportunity for many of this age group to have a direct influence on the democracy and administration of their country and the low registration is concerning.
  • Election Survey

    Ipsos Poll: ANC at 61%

    With the next national election planned for May this year, voters are making up their minds about which party to support. However, uncertainty is rife - many people are not sure which party to vote for, giving political parties the opportunity to try and influence voters before the election comes around.
  • Survey

    Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

    Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
  • Brands Survey

    Survey: Most Influential Brands in South Africa.

    Ipsos South Africa has released the results of its inaugural survey measuring the influence that brands have on South Africans at an event held at Melrose Arch on Friday 16th November.
  • Toyota continues to dominate SA vehicle quality survey

    Toyota has improved on its 2016 performance in the latest Ipsos Vehicle Quality Awards. The Ipsos Vehicle Quality Survey (VQS) was conducted throughout South Africa in 2017, involving survey feedback from 7 000 owners of vehicles from 16 brands. Toyota achieved 13 gold awards – seven for passenger cars and six for LCVs – from 16 categories. This compares to 9 gold awards won by Toyota in the 2016 survey so a marked improvement year on year.

  • Ipsos Update Publication

    Ipsos Update - October 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
  • Economic Pulse Publication

    Economic Pulse of the World - September 2018

    The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
  • Ipsos Update Publication

    Ipsos Update - September 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.