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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

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Generational Marketing: Breaking free from stereotypes
Brands

Generational Marketing: Breaking free from stereotypes

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All content

  • Election Survey

    Ipsos Poll: ANC support at 60%

    Despite all the political turmoil, posturing, faction fights and uncertainty that was a feature of the South African political scene over the last year, the ANC is currently comfortably ahead in the race to next year’s general election.
  • Consumption Survey

    New study finds that trade in illegal cigarettes flourished during 2014 – 2017 SARS Crisis

    Johannesburg, July 5, 2018 – ILLEGAL cigarettes costing as little as R5 per pack are now available for sale in more than 100,000 shops all across South Africa, according to a major new study released today.

    And more than one third of cigarettes in ‘non-organised’ shops – which account for almost 80% of all tobacco sales – are being sold for well below the government’s R17.85 minimum in tax payable.

    The Ipsos Study is the most robust scientific analysis of the multi-billion-rand illegal cigarette market ever carried out in South Africa. It has been peer-reviewed and independently validated.
  • Ipsos Update Publication

    Ipsos Update - July 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
  • Economic Pulse Publication

    The Economic Pulse of the World - June 2018

    The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
  • Social Media Survey

    Global Views on Cyberbullying

    Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it. In South Africa, 88% report being aware of it and almost three-quarters of South Africans believe that anti-bullying measures are insufficient.
  • Communities Survey

    Canada, The U.S. and South Africa have the most inclusive view of Nationality: Ipsos Poll

    Ipsos’s Inclusiveness Index Compares Countries’ Acceptance of Social and Cultural Diversity
  • Media Survey

    Ipsos Poll: Who will be watching the 2018 FIFA World Cup?

    Even though SA is not participating this year, almost eight in every 10 (78%) South Africans with internet access have indicated that they are aware of its starting later this week in Russia
  • Ipsos Update Publication

    Ipsos Update - June 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
  • Economic Pulse Publication

    The Economic Pulse of the World - May 2018

    The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
  • Politics Survey

    Signs of the “New Dawn”: Cyril Ramaphosa’s first 100 successful days

    “President Cyril Ramaphosa will probably be the single biggest vote winner for the ANC in next year’s general election, if all goes according to (his) plan”, says Mari Harris, Director and Political Analyst at leading research company Ipsos. “This view is based on findings from Ipsos’ first ever Mobile Pulse poll which found that 82% of registered voters who have access to mobile phones currently approve of Ramaphosa’s running of the ANC.”
  • Advertising Survey

    What Black Panther teaches us about building emotional connections with the African Consumer

    Happy Africa Day!

    To recognise the day, we’ve put together a couple of insights about building an emotional connection with the African consumer, gleaned from a few different research projects and our experience of the region.
  • Media Survey

    How South Africa views the British Royal Family

    In a new global Ipsos survey, carried out online in 28 countries including South Africa in the run up to the upcoming royal wedding between Prince Harry and Meghan Markle, levels of interest in the royal wedding as well as wider feelings towards the royal family and its members has been examined. The survey included South Africans who have regular internet access and therefore represents that portion of the population rather than being fully representative.