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On the eve of the NASREC conference
On the eve of the important ANC NEC conference starting on Reconciliation Day at NASREC, the latest poll by global research company Ipsos, calculates that the support for the ANC is still firmly less than half of registered voters.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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Six in ten South Africans plan on watching the 2022 FIFA World Cup
A new Ipsos survey finds that, on average across 34 countries, more than half of adults plan to watch the 2022 FIFA World Cup. Brazil and Germany are most widely expected to be the tournament’s finalists
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Almost a quarter of the world’s women are not comfortable talking about menopause
Menopause is a natural life stage that half of the planet will potentially experience, and yet is still something of a taboo to many...
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?