South Africa

While South Africa ranks among the world's most romantically content nations, a new Ipsos Love Life Satisfaction study reveals a troubling trend: Generation Z is the unhappiest generation in the country – with young women bearing the heaviest burden.

As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans continue to thrive in matters of the heart, with feeling loved and appreciated ranking as the nation's number one source of happiness – even as financial stress weighs heavily on the Rainbow Nation.

Seasoned market research executive with over 21 years experience to lead Ipsos in South Africa from 1 February 2026

New Ipsos data reveals persistent pessimism about South Africa's trajectory, despite initial post-election optimism following GNU formation

The recent postponement and subsequent vote on the Budget Speech in the South African Parliament have intensified public scrutiny of the Government of National Unity (GNU). This delay not only raised questions about the GNU's stability but also heightened concerns about the country's economic outlook.

As South Africa prepares to commemorate Human Rights Day on 21 March, an Ipsos study reveals that South Africans strongly believe in the universality of human rights and democracy, despite perceiving an increasingly dangerous future world.

As property prices soar and rents climb, South Africans are caught between their dreams of home ownership and the harsh realities of an increasingly expensive housing market. A new Ipsos Housing Monitor, which surveyed adults across 30 countries, reveals that while 9 out of 10 online South Africans believe everyone has a right to own their own home, nearly half are struggling to keep up with housing costs.

As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans are leading the way in matters of the heart, ranking among the world's most romantically content. The survey, which covered 30 countries, shows South Africa as a nation where love flourishes, with its citizens reporting high satisfaction across various aspects of their romantic lives, often surpassing global averages.