Unlock Brand Success
In a dynamic world, people are in control.
Brands can make powerful connections with people and bring more to their lives
Ipsos' vision to building great brands is underpinned by three keys to unlock brand success: shaping Expectations / integrating Context / acting with Empathy.
This new approach empowers marketers to drive brand success by shaping people’s expectations, empathizing with people and understanding the role brands play in their lives.
What's new?
Our latest white paper
Generational Marketing: Breaking free from stereotypes
 | Generation labels are popular buzzwords in the business world, with marketers and market researchers often defaulting to talking about – and targeting – Gen Z, Millennials, Gen X or Baby Boomers. But how much do these labels actually mean? And are the stereotypes attached to them helpful when trying to connect to consumers as real people? |
Uncover the secrets of brand success
Three keys to unlock brand success: shaping Expectations, integrating Context, acting with Empathy
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Ipsos solutions to drive brand success
Understanding and monitoring how brand ESG initiatives impact brand choice
Context-inspired growth opportunities.
Tracking expectations, context and empathy to build successful brands