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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos has successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
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Four in five say mental health as important as physical
Four in five say mental health is as important as physical – but just one in five think NHS treats it that way. The research, by Ipsos and the Policy Institute at King’s College London, reveals attitudes towards mental health around the world.
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Mental Health in the workplace: Global Impact Study
Results from our new international study on mental health for Teladoc Health reveals the true scale of challenges in the workplace – from the magnitude of under-reporting of mental health conditions to what prevents people from seeking the support they need.
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Who do you have faith in? The world’s most trusted professions
People trust those providing essential services over those selling a product or ideology.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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[EVENT] HFES 63rd International Meeting
October 28 - Ipsos is delighted to have three papers approved for presentation at the 63rd International Annual Meeting of the Human Factors and Ergonomics Society.
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[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.
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Will agile methods save management from its existential crisis?
A survey conducted by Ipsos and the Boston Consulting Group (BCG) in five major countries (China, France, Germany, United-Kingdom and USA) reveals a genuine distress amongst the managing population and a general aspiration from both managers and their teams for a new model.