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[WEBINAR] Fall in Love with Online Communities for Product Testing
Join us, on February 14, for a complimentary webinar during which we’ll share case studies and methods for engaging hard to reach targets, pre-release product usage, in-market testing, category appraisals, and longitudinal studies.
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Reader’s Digest Most Trusted Brands in Canada Revealed for 2017
Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
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Middle East - Primary Consumer Sentiment Index - January 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.
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South Africa Primary Consumer Sentiment Index - January 2017
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for January,2017 is down 1.2 percentage points over last month.
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
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North America - Primary Consumer Sentiment Index - January 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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LATAM - Primary Consumer Sentiment Index - January 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
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Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
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Kenya: 2017 Poll a Two-Horse Race
With less than two years to the next election, the Presidential contest is shaping up as a clear two-horse race between President Uhuru Kenyatta and Cord leader Raila Odinga.
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This is What Kenyans Want in 2017
Making more money is the major goal for majority of Kenyans in the new year.