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[EVENT] The Future of Insight Function: Driving Impactful Research
For an industry to survive and evolve it must be constantly challenging its own role and wider impact. But how can the insight function ensure it remains relevant and impactful in the midst of a revolution in marketing?
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[EVENT] Research Renovation at ESOMAR 2016
The 2016 ESOMAR Latin America Congress which recently took place in Bogota was themed "Research Renovation." Ipsos had a strong visibility at the conference.
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[EVENT] Customer Centricity Events in Asia
The regional series of events promotes EFM with live demos and client case studies.
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Branded Content: Emperor’s New Clothes or the Future of Marketing?
Attempts at interpreting branded content straddle the wire of native advertising and advertorials before falling in to the abyss of general advertising – so what is it exactly and what does it offer that traditional channels do not already deliver?
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[EVENT] Ipsos Open Day in Prague
The Open Day organised by our Czech team is about giving clients the consumer trends and a flavour of our services in a lively and engaging way.
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Media Convergence, a Tendency to Overestimate Short-Term Change, and Why Big Data Is Still In Its Infancy.
Interview on -among other topics - media convergence, our tendency to overestimate short-term change and why big data is still in its infancy.
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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.
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Equal Rights For Men And Women – Dream or Reality?
In anticipation of the International Women's Day, Ipsos asked respondents around the world their opinion on inequality between women and men in terms of their social, political and/or economic rights.
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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.
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[EVENT] Ad Awards Celebrate 30 Years
The annual Ad Award event organised annually by Ipsos in France this year celebrated the 30th anniversary of its existence. Each year, the event recognises and rewards the best ads across 3 categories: Outdoor, Web and TV, Digital and mutli-channel.