Media Convergence, a Tendency to Overestimate Short-Term Change, and Why Big Data Is Still In Its Infancy.
Interview on -among other topics - media convergence, our tendency to overestimate short-term change and why big data is still in its infancy.
Talking to Research-live, Ben Page discusses - among other topics - media convergence, our tendency to overestimate short-term change, and why big data is still in its infancy.
Asked about the 3 most significant changes in market research since he started his career, Ben Page stated:
- The arrival of PCs
- The arrival of PowerPoint
- And the Internet
Surveys will not die but they will be supplemented by vast amounts of other sources of data.
