Armando Mora, Manager of the Andina Cluster, presented a paper based on a Censydiam study, entitled “Motivations and Point of Purchase.” The paper ranked in the Top 5 best presentations as well as RFPs from TIGO and Sony Pictures.
Diego Pagura, from Ipsos in Brazil, jointly presented "The New (New) Social TV Revolution" with the Head of Media Research at Twitter in Brazil.
Colombian teams also sponsored a client lunch to present Ipsos Flair insights from Colombia, Brazil and Mexico. "Flair" is the ability to capture the mood, perceive the right direction and know when to act. Among the 50 senior executives attending the event, several pointed out the uniqueness of the Flair countrywide perspective approach.
Ipsos Flair presentation
Armando Mora, Manager of the Andina Cluster
Diego Pagura, Ipsos Connect, Brazil