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Acquisition of Market Pulse International assets Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific
Didier Truchot, Ipsos Chairman & CEO, is pleased to announce today the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International.
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The Evolution of Shopper Behaviour in 2018
Brands need to connect with shoppers in the moments that matter most.
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Subscription Video on Demand Trends in MENA
Ipsos in MENA is launching its fourth wave of the SVOD survey.
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[EVENT] Transforming Healthcare through Patient Experience
November 8 - How do we give patients the best care possible to promote the best health possible? Thought leaders, hospital administrators, and providers will come together in this symposium to talk about how they have transformed healthcare for the good of the patient.
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World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
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Investing in ASEAN 2018|2019
As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.
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[EVENT] The Future of Financial Relationships: Customer Connection in a Digital Age
October 3 - This event will examine the dramatic impact of new technology and thinking on how consumers and financial brands interact. We will explore how providers, both emerging and traditional, can build ‘emotional’ engagement with their customers in an environment increasingly dominated by digital interactions.
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Are You Using Social Data Optimally?
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
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Move Over Millennials: Meet the Next Generation [Webinar recording]
Move over millennials! The next generation has arrived, and these socially and politically conscious citizens born after 1996 are changing everything.