The online survey was conducted across 15 countries and targeted 12,000 people to better understand residents’ perception towards city tourism, its impacts and management strategies.
“Today, adequately managing tourism to the benefit of visitors and residents alike, ensuring that local communities are listened to and benefit from tourism is more important than ever, said UNWTO Secretary-General Zurab Pololikashvili. “There is a pressing need to set a roadmap for urban tourism which is fully aligned with the urban agenda”, he added.
Nearly half of the respondents (47%) think ‘they live in a city with a high number of visitors. Yet, results vary significantly across countries, ranging from 68% in Australia to only 33% in France.
The generation of wealth and income, the creation of intercultural exchanges and of new offers of leisure activities stand out as the biggest impacts on cities. The perception of tourism’s positive impacts is particularly strong in Argentina, Australia, the Republic of Korea, Spain, and Sweden.
For many urban destinations around the world, addressing the challenges of growing tourism demand and adequately managing tourist flows is now a priority. In a similar way, the results show that 49% of respondents feel that there should be measures to better manage tourism. Again, values change significantly by country – from 75% in Argentina to only 24% in Japan.
Of all respondents, over 70% think these measures should focus on improving infrastructure and facilities as well as in creating attractions for both tourists and residents. Only 12% think measures should include the limitation of the number visitors and only 9% considered that tourism promotion should be stopped.
- 47% of respondents think “they live in a city with a high number of tourists visiting”
- The mixed-picture of the perceived impacts rising from urban tourism in the different countries demonstrates the complexity of economic, social and environmental issues faced by destinations today.
- On the positive side, 52% think tourism has a big or moderate impact in generating wealth and income. On the other spectrum, 46% think it “creates overcrowding”.
- 49% of respondents think “there should be measures to manage tourism”
- Respondents are most receptive to the following measures: ‘improve infrastructures and facilities’ (72%), ‘create experiences and attractions that benefit both residents and visitors’ (71%), and ‘ensure local communities benefit from tourism’ (65%).
- Results also show that half of responses emphasized communicating and engaging with local communities (50%) and visitors (48%) as an important measure, whereas only 12% think there should be a ‘limit to the number of tourists’ and only 9% think tourism promotion should be stopped.
The UNWTO / Ipsos survey on was part of the Ipsos Online omnibus (Global@dvisor) December 2018 wave (fieldwork between 21 January 2018 and 14 January 2019).
Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.