Search
-
Beyond the Aisle: Why Food Brands Are Showing Up in the Shower
How some brands are transforming everyday rituals into moments of enjoyment, connection, and growth. By Kathryn Valldejuli, Senior Research Analyst, Innovation.
-
Context Changes Everything
Contextual Brand Tracking: Because context shapes brand choice, it should shape brand measurement too.
-
[LINKEDIN LIVE] Ipsos Global Influentials: What Drives Affluents to Spend?
How are affluent consumers redefining value, luxury, and premium experiences?
-
Cost of Living
In the ninth edition of the Ipsos Cost of Living Monitor which tracks global perceptions of people’s financial situation, the causes of rising prices and how the economy will perform in the future.
-
Ipsos Cost of Living Monitor 2026
Across 33 countries surveyed, there is a mixed picture of many being financially stable but worried about what’s ahead and the feeling that a return to “normal” is getting further away.
-
The Life Well Lived is camera shy
Ipsos Views: How brands can move beyond performative wellbeing to support real human connection
-
The Workplace Reality
People aren't giving up on work, they're becoming more selective. Explore the trends shaping employee commitment, career growth and leadership aspirations across 32 countries.
-
The Replacement Architecture: How Biopharma Companies Build Beyond the Blockbuster
The companies best positioned for life beyond a blockbuster may not be those doing the most deals, but those building a credible replacement architecture before loss of exclusivity arrives.
-
tvbeat and Ipsos partner to advance Total TV audience measurement for TVNZ and Sky in New Zealand
The new Audience Measurement System will combine large-scale first-party viewing data from TVNZ and Sky with independent audience research, creating a trusted foundation for Total TV.