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Product Testing
Product testing enables clients to achieve product superiority through innovation or renovation.
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Ipsos @ ESOMAR Congress 2026
Join Ipsos at the ESOMAR Congress 2026 in Valencia, Spain from 1 - 4 September 2026. It is the leading global event for the insights and analytics industry.
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More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more
A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
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What Are the Consumer Trends Shaping the Future of Alcohol in 2026?
New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
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Ipsos Update – August 2026
Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Know the New America & Beyond: July 2026
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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What Worries the World – July 2026
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
KnowledgePanel
Ipsos KnowledgePanel: our flagship probability-based panel providing you with a foundation for confident decisions.
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Cannes 2026: From Augmented Intelligence to a Surge of Humanity
In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.